quinta-feira, 31 de julho de 2008


Há algum tempo atrás seria quase impossível aliar peças aconchegantes a um estilo refinado. Mas atualmente, a praticidade está presente na maioria das tendências de moda. A marca Alice Dias segue esse conceito, e inova ao criar roupas cheias de frescor e com toda a bossa.

Formada em Administração de Empresas na FAAP, Alice descobriu sua vocação para a moda no último ano da faculdade, e então decidiu seguir a sua paixão. Foi para Nova York estudar o curso especializado de Business em Moda na Parsons. Após ter alcançado sucesso em vendas em lojas multimarcas, a marca lança sua primeira coleção no Verão de 2009.

Alice Dias possibilita um dia-a-dia leve e refrescante, em vestidinhos com babados para almoços de verão, saídas em plush e malha, camisas com laise, tecidos planos com misturas de algodão e metal, linho e seda, além dos biquinis sofisticados.

As nuances claras como vanilla, lilás, verde água ou cores marcantes para a estação como fúcsia, romã, azul bic e vermelho melancia, estão impressas em texturas relaxantes como a seda, algodão e malhas com caimento dinâmico para qualquer estilo, ocasião e hora do dia.

A coleção Alice Dias está à venda em 15 multimarcas espalhas pelo Brasil.
Em São Paulo: Princess - 3088.9127 Rua Oscar Freire, 970

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